In the 1980 company De Rigo introduced Police as sun glasses brand. Portfolio of products started to extend to watches, jewellery and parfumes.
In the magazine Duty Free News International in 2005 were products of Police awarded as „Highly Desired Brand".
Main informations:
- Italian brand
- Timepieces - Japan movements
- Material: all jewellery, cases and bracelets are made of stainless steel
- The black parts of timepieces and jewellery - surface IP finish - iont covered with carbide of titan - high resistance, anti-allergic
Definition of Police brand:
- The Police Brand is characteristic for nowadays trends without extreme excesses
- The Police Brand is elegant, sophisticated fashion respecting lifestyle of its customers
- The Police Brand means quality
- Brand impression is unique, fresh, modern but never extreme
- Wide models collection (70-80 new models per year) able to comfort various demands of market.